I post on LinkedIn 3-5 times a week. I've been doing it for months. And I still stare at the blank post box sometimes, thinking "I have literally nothing to say today."
If you're a founder, you know the feeling. You know LinkedIn works. You've seen the leads, the DMs, the "saw your post" conversations. But the hardest part was never scheduling or formatting. It was figuring out what to post in the first place.
That's the gap we just filled.
The Real Reason Founders Quit LinkedIn
It's not the algorithm. It's not the time commitment. It's the creative drain.
Every time you sit down to write, your brain runs through the same exhausting loop: What haven't I posted about? What would my audience care about? Is this too salesy? Too personal? Too boring?
After a few weeks of this, most people do what's natural: they stop posting. Not because they decided LinkedIn doesn't work, but because they ran out of ideas and the blank screen won.
That loop is what we built Ideas to break.
How Ideas Works
You give it a topic. It gives you five ready-to-develop post ideas, each with a headline, a brief description, and a content type (thought leadership, how-to, personal story, hot take, listicle, behind-the-scenes, industry insight, or case study).
Not generic fluff like "share your expertise." These are specific, actionable angles tailored to your topic. The kind of ideas that make you think "oh yeah, I actually have something to say about that."
Two Sources, One Flow
You can generate ideas two ways:
- From a topic: Type "B2B sales" or "remote team culture" or "product launches" and get five fresh angles.
- From your Knowledge Base: If you've set up your Brand Voice and Company Context, the AI pulls from your actual expertise, products, and industry to generate ideas that sound like you, not like a generic LinkedIn coach.
The ideas from each source are kept separate. Switch between AI-generated and Knowledge Base ideas without losing anything. Found three good AI ideas and two from your KB? They're all still there.
From Idea to Post in One Click
See an idea you like? Hit "Generate Post" and Ideas writes a full LinkedIn post based on that idea, your Brand Voice settings, and your Knowledge Base (if enabled).
You're not locked in. The generated post drops into our content editor where you can refine it however you want. Which brings us to the other big piece of this update.
The Post Editor Got a Major Upgrade
We rebuilt the post creation flow from the ground up. Instead of the old two-step process, you now get a three-step wizard that handles everything from ideation to scheduling to follow-up.
Step 1: Choose Your Source
Three options to start a post:
- Write Manually: Jump straight to the editor with a blank canvas
- Generate Ideas: Enter a topic and pick from AI-generated ideas
- From Knowledge Base: Pull ideas from your stored brand context
Your last selection is remembered between sessions. If you always start from ideas, the modal opens right there next time.
Step 2: Write and Refine with AI
The content editor now has AI baked into the writing experience:
Context editing: Select any text and choose from actions like Rephrase, Change Tone (Professional, Casual, Bold, or Inspiring), Expand, Shorten, Make Engaging, Add Statistics, or Turn to Question. The AI rewrites just the selected portion while keeping the rest of your post intact.
Content enrichment: Need a stronger hook? A call to action? Some statistics to back up your point? The enrichment toolbar lets you add specific content elements (Hook, Body, Statistics, CTA, Question, or Bullet Points) and choose where they go: smart placement, beginning, at your cursor, or at the end.
Toggle on Knowledge Base and every enrichment pulls from your stored context, so the added content matches your brand voice and references your actual products and expertise.
Step 3: Schedule and Add Comments
Pick your posting time from LinkedIn's optimal time slots (the system suggests the next best windows on Tuesday, Wednesday, and Thursday), use your configured preferred time, or set a custom date and time.
New: Follow-up comments. Add up to three comments that post automatically after your main content goes live. This is where you drop your link, ask a follow-up question, or add context that you don't want cluttering the main post. LinkedIn's algorithm actually favors posts where the author engages early in the comments, so this isn't just convenient, it's strategic.
Here's what it looks like with a comment added — ready to go live right after your post:
Free Ideas for Everyone, Full Power for Members
Here's something we believe strongly: the blank post problem shouldn't have a paywall.
We built a free LinkedIn Post Ideas tool that anyone can use. No account required. Enter a topic, get ideas. Up to 10 generations per day.
When you're ready for the full flow (idea to finished post, AI editing, Knowledge Base integration, scheduling, comments), that's where the paid scheduler comes in. But the ideation? That's free.
What Else Shipped in This Update
This release isn't just Ideas. Here's what else is new:
New Dashboard Sidebar
The entire navigation got rebuilt. Collapsible sidebar with icon mode (Ctrl+B to toggle), grouped sections for Content, Ideation, Knowledge Base, and Settings. It stays out of your way when you need screen space, and it's right there when you need to navigate.
Drafts Tab
A proper drafts management system. Multi-select for bulk operations, sort by newest, oldest, or alphabetical, switch between list and grid views, preview without opening the full editor. Your half-finished posts finally have a proper home.
Published Post Details
Scheduled posts that have been published now show a "Live on LinkedIn" indicator with quick actions to copy the post link or view it directly on LinkedIn. Small thing, but saves you from hunting through your LinkedIn feed to find your own posts.
Security Hardening
We patched a critical Next.js vulnerability (CVE-2025-66478), upgraded to Next.js 16.1.3, hardened our containers, and added security gates to our CI pipeline. The kind of stuff you never want to think about, but we think about so you don't have to.
What's Coming Next
Full documentation and tutorials for Ideas are coming soon. We're also working on a Kanban-style board for organizing your ideas through stages (New, In Progress, Ready, Scheduled) so you can build a real content pipeline instead of going idea-by-idea.
For now, the fastest way to try it: open the Content Scheduler, click "Create Post," and pick "Generate Ideas." Give it a topic and see what comes back.
The blank screen just lost its power over you.
Frequently Asked Questions
How many ideas can I generate per day?
The free tool allows up to 10 idea generations per day. Paid users have unlimited generations through the dashboard.
Can I generate ideas from my own expertise instead of generic AI?
Yes. If you've configured your Knowledge Base (Brand Voice, Company Context, Products & Services), Ideas can pull from your actual expertise to generate ideas that sound like you. Toggle between AI-generated and Knowledge Base sources anytime.
Do follow-up comments post automatically?
Yes. When you schedule a post with comments, they're queued to post automatically after your main content goes live. You can add up to 3 follow-up comments per post.
Does Ideas work with the Bulk Post Creator?
Not yet. Right now, Ideas works in the single post editor. Bulk integration is on the roadmap.
What content types does it generate?
Eight types: thought leadership, how-to guides, personal stories, hot takes, listicles, behind-the-scenes, industry insights, and case studies. The AI picks the most appropriate type for each idea based on your topic.
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