LinkedIn Text Formatter

Format Your Hook, Not Your Entire Post

The first 1-2 lines (your "hook") should grab attention. Bold or italic text here increases scroll-stopping power by 40%+. But don't format every paragraph—it dilutes impact and looks unprofessional.

Use Formatting to Guide Reader Attention

Bold text acts as a visual hierarchy tool. Use it for key takeaways, important numbers, or calls-to-action. Think of bold as highlighting the parts you'd verbally emphasize in conversation.

Example: "We hit $100K MRR in 6 months by focusing on three things: 1) Customer obsession, 2) Speed over perfection, 3) Content consistency."

Combine Formatting with Line Breaks

LinkedIn's algorithm favors posts that keep users on the platform longer. Use formatted text + strategic line breaks to create scannable, engaging content that readers actually finish.

Pro tip: Write short paragraphs (1-2 sentences max), add line breaks between ideas, and bold key phrases. This increases dwell time and engagement.

Test Formatted vs. Unformatted Posts

Not every post needs formatting. Test your content: post with formatting one week, without formatting the next. Track engagement rates (likes, comments, shares) to see what your audience prefers.

General rule: Formatting works best for educational content, announcements, and listicles. Personal stories often perform better without formatting (feels more authentic).