Here's the thing about LinkedIn posts without images: they perform about 200% worse than posts with visuals.
We all knew that. The data has been clear for years.
And we knew you were waiting for this feature—we were waiting for it ourselves. Because adding media to scheduled posts has always been unnecessarily complicated. Upload here, hope it looks right there, pray LinkedIn doesn't crop it weird. Most schedulers show you a text box and say "good luck."
We just fixed that.
The "Posting Blind" Problem
Ever uploaded an image to a scheduled post and had no idea how it would actually display? Would it crop? Would LinkedIn pick a weird thumbnail? Would your carefully designed carousel look like garbage?
That's posting blind. And it forced a choice between:
- Skipping images entirely (hurting engagement)
- Posting manually so you could preview (defeating the point of scheduling)
- Crossing fingers and hoping (not ideal)
We experienced this ourselves while building our own LinkedIn presence. It drove us crazy. So we built what we wished existed.
See It Before You Post It
Here's what we built:
Multi-image posts with real LinkedIn layouts. Upload 2-4 images and see exactly how LinkedIn will arrange them. Portrait images? We detect that and adjust the grid. Landscape? Different layout. We match LinkedIn's actual behavior—not some approximation.
PDF carousels that don't suck. Upload a PDF and get a proper carousel preview with page navigation, progress indicators, and fullscreen mode. Your audience sees page 1, they can flip through—and you can preview that entire experience before scheduling.
Not a boring file icon. An actual carousel.
Video thumbnails that make sense. Upload a video, see the actual thumbnail LinkedIn will display. No more wondering which random frame got picked.
The Best Preview in the Industry
We're not saying this to brag. We're saying it because it's true and it matters.
Most schedulers show you a rough approximation. Some show you nothing at all. We show you the real thing—the exact layout, the exact grid, the exact carousel behavior. Because why would you want anything less?
Why This Matters (Beyond Looking Professional)
Posts with images get 2x more engagement. Posts with documents (PDFs, carousels) get even more—they keep people swiping.
But here's what we learned while testing: bad media is worse than no media. A weirdly cropped image or a PDF with an ugly first page can actually hurt your post. That's why we knew the preview wasn't just about convenience—it's about making sure your visual content actually works before it goes live.
We built this feature because we needed it ourselves, and we hope it makes your LinkedIn workflow as smooth as it's made ours.
Media Library: Upload Once, Use Forever
We also built a Media Library because re-uploading your company logo for the 47th time is not a good use of anyone's time.
Upload files once. They live in your library. Creating a new post? Pick from your existing media. Done.
Delete what you don't need. Keep what you do. Organize your visual content like someone who has their life together (even if you don't).
How It Actually Works
The upload modal enforces LinkedIn's actual constraints—up to 4 images per post, or 1 video, or 1 PDF (you can't mix types). As you drag files into the modal or browse your computer, validation happens instantly. You see real-time feedback: which formats are allowed, how many more files you can add, size limits per media type. No surprises, no guesswork—just clarity on what LinkedIn will accept.
This is it for the year. We're shipping media support on New Year's Eve because apparently that's the kind of people we are.
If you're reading this while everyone else is at parties: we see you. We're the same. Founders don't really get holidays off—we just get holidays where we're also working.
Happy New Year. May your 2026 be full of posts that actually look the way you intended.
Try It Now
Media support is live for all users. Head to your Content Scheduler, open a post, and click the attachment icon.
Upload an image. Watch the preview update. Feel that satisfaction of knowing exactly what you're about to post.
Then schedule it. And go enjoy whatever's left of 2025.
The Visual Content Hierarchy on LinkedIn
Not all visual content performs equally. Based on current algorithm behavior, here's how different media types rank for reach and engagement:
| Content Type | Reach Potential | Engagement Type | Best For |
|---|---|---|---|
| Native Video | Highest | Watch time, comments | Tutorials, personal stories, demos |
| Document/PDF Carousel | Very High | Swipe-through, saves | How-to guides, frameworks, data |
| Multi-Image Posts | High | Likes, shares | Before/after, behind-the-scenes |
| Single Image | Moderate | Likes, comments | Quick insights, infographics |
| Text-Only | Varies | Comments, shares | Hot takes, personal stories |
When to Use Each Type
Use images when you have a visual story to tell: product screenshots, team photos, data visualizations, or behind-the-scenes moments. Multi-image posts work especially well for step-by-step progressions or before/after comparisons.
Use PDFs/carousels for educational content: frameworks, checklists, mini-guides, or slide-style presentations. The swipe mechanic creates high dwell time, which LinkedIn's algorithm rewards heavily. Each slide is a micro-engagement that signals value to the algorithm.
Use video when personality matters: tutorials where seeing your face builds trust, product demos where motion adds clarity, or personal stories where tone of voice carries meaning. Keep videos under 3 minutes for LinkedIn. Hook viewers in the first 3 seconds.
Use text-only for hot takes, personal reflections, or stories where imagery would distract. Well-formatted text posts can absolutely perform, but you need a stronger hook since there's no visual to stop the scroll.
A poorly cropped image, blurry screenshot, or PDF with an ugly first page can actually hurt your post's engagement. Our preview system exists specifically to prevent this. If the visual doesn't look good in preview, don't post it.
Frequently Asked Questions
Can I mix images and videos in one post? No. LinkedIn only allows one media type per post: up to 4 images, OR 1 video, OR 1 PDF document. Our upload modal enforces these constraints automatically so you don't get an error after uploading.
What image dimensions work best? For single images, 1200x627 pixels (1.91:1 ratio) works well for landscape format. For square images, 1080x1080. Multi-image posts automatically adapt to LinkedIn's grid layout, which our preview replicates accurately.
Do PDF carousels count as documents or images? LinkedIn treats PDFs as documents. Each page becomes a swipeable slide. For best results, design each page at 1080x1350 pixels (portrait) with large text and minimal detail so they're readable on mobile.
Does media type affect the algorithm? Yes. LinkedIn generally gives higher organic reach to native video and document posts because they generate more dwell time. But a great text post will outperform a mediocre video. Content quality still trumps format.
Related Reading
- The LinkedIn Algorithm Masterclass
- How to Format LinkedIn Posts
- From Random Posts to Predictable LinkedIn Growth
- How to Automate LinkedIn Content Creation
Related:
- Media Upload Guide — Step-by-step instructions
- Release Notes v2025.12.003 — Full changelog
